INTERNATIONAL MARKETING |
|
| Course Number: | BUSN-426 |
| Course Description: |
International marketing
for multinational enterprise; economic, political, and cultural
environments; international marketing research, product adaptation,
pricing strategies, communications and distribution channels;
international logistics, promotion, organization and control;
marketing services and countertrade. Prerequisites: 321, MATH
140, 160. 4 credits. (GP) Back to Course List |