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Course Details

PROMOTIONS MANAGEMENT

Course Number: BUSN-421

Course Description: Examines all the tools within the promotional mix - advertising, public relations, sales promotion, direct marketing, internet and sales channels. Analysis of the pros/cons of each and how the creation and execution of consistent brand development throughout the promotional mix is key to building and maintaining brand equity. Prerequisites: 321, MATH 140, 160. 4 credits.

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